About Darling Solar
1987
Founded
180+
Retail Outlets
3000+
kW Installations
Our Heritage
From Electronics to Energy:
A 38-Year Journey
Darling Digital World Private Limited, known widely as Darling Retail, is a premier multi-brand consumer durable chain in South India. Boasting a network of 180+ outlets across Tamil Nadu and Puducherry, the company has spent over three decades as a trusted household name for electronics, appliances, mobiles and furniture.
Dedicated to making premium technology affordable, Darling Retail combines a world-class shopping experience with industry-leading financing options. For nearly four decades, we have served over 25 Lakhs+ customers through our retail electronics showrooms, building a reputation for reliability and service.
Building on this legacy, the company recently launched Darling Solar Solutions. In just one year, it has completed over 600 installations, becoming one of top 5 home solar providers in Tamil Nadu – a testament to its ability to merge traditional retail excellence with future-ready green energy.
Find out your nearest Darling Retail Store using our Store Locator